One of the biggest mistakes companies and business owners make is they think people are buying their product or service.
That is wrong!
People are buying what those goods and services do for them and how they make them feel.
They are buying a story, not a thing.
People remember stories long after they remember facts. That is why Lincoln is selling the cool, everyone wants to be like him Matthew McConaughey lifestyle instead of leather seats and horse power.
It is also why I only remember what Brendon Burchard said at an event in 2009 when he was still relatively unknown and shared the stage with some pretty big heavyweight personalities including Mark Victor Hansen of Chicken soup for the Soul. He told the most compelling story of a student of his. I laughed and cried all within his twenty minute presentation. In that story, I learned of his passion to help others, his ability to provide a strategy for someone struggling, and his ability to craft an amazing message. I wanted to work with him!
Whether it is on your website, in a commercial, in a Facebook Live or a blog, tell people a story they will remember. Show them who you are and let them feel the transformation your product or service will bring to them. The deeper you can connect with them on an emotional level, the more successful you will be.
If you have difficulty crafting a story-based message for your business or mission, book a Clarity Call here and let me help you! It is the key to success!
I have been working so hard over the past couple of months on my program I was starting to feel burnt out. Have you ever felt like that…gas gauge is on empty?
After dealing with a health challenge last fall, I take burn out seriously and decided it was time for a break.
I wanted to go to High Park in Toronto to see the cherry blossoms, but that would have basically killed a full day. So, I instead went to the Kariya Park Japanese gardens where I made an amazing discovery about nature and life!
There was one tree, only one, that was fully bloomed. Everyone in the park stopped to take pictures, hang out underneath, marvel at its beauty, and shared all about it on social media. The hundreds of other trees didn’t get a lot of attention.
I thought two things:
One, the tree that stood tall, showed all of its own unique glory, and went full-out was the tree that got attention. I realized that is what is true for people as well. Those people we want pictures with and marvel at and share about on social media are the ones that are confident, authentic, living full-out and sharing their own unique glory.
Secondly, that tree didn’t worry about whether it was too flashy, too bold, too unique, too loud, too beautiful, or that it may be hurting the other trees by shining so bright. It just sought to be its own best version. The results didn’t matter because a tree doesn’t care about what anyone thinks. It just is. Could you imagine if we took on that attitude? We just sought to be our own best version without attachment to outcome?
Next time you start thinking about dimming your light to make others feel more comfortable, think about this tree and bloom to your highest potential because that is what you are put on earth to do!
If you need help, set up a free 30-minute Clarity Call with me here and let’s get you blooming!