One of the biggest mistakes companies and business owners make is they think people are buying their product or service.
That is wrong!
People are buying what those goods and services do for them and how they make them feel.
They are buying a story, not a thing.
People remember stories long after they remember facts. That is why Lincoln is selling the cool, everyone wants to be like him Matthew McConaughey lifestyle instead of leather seats and horse power.
It is also why I only remember what Brendon Burchard said at an event in 2009 when he was still relatively unknown and shared the stage with some pretty big heavyweight personalities including Mark Victor Hansen of Chicken soup for the Soul. He told the most compelling story of a student of his. I laughed and cried all within his twenty minute presentation. In that story, I learned of his passion to help others, his ability to provide a strategy for someone struggling, and his ability to craft an amazing message. I wanted to work with him!
Whether it is on your website, in a commercial, in a Facebook Live or a blog, tell people a story they will remember. Show them who you are and let them feel the transformation your product or service will bring to them. The deeper you can connect with them on an emotional level, the more successful you will be.
If you have difficulty crafting a story-based message for your business or mission, book a Clarity Call here and let me help you! It is the key to success!