Does your website do a good impersonation of you?
Is your website working for you or hurting you?
Let’s face it. Your website stands in for you 24/7. When people go to your url and check it out, they are checking YOU out. Do you think it is a fair comparison? Is your website doing a good job impersonating you?
Here are three quick ways to determine if your website is the wingman you want:
1. Look at the first thing people see. Does your graphic, banner, or picture let people know in 5 seconds or less whether they are in the right place? Or, is it confusing, inconsistent or just makes a really bad first impression?
2. On your home page, read the first three sentences. Do they clearly convey what you do specifically and for whom? If they don’t, people will bounce. Nobody has endless time anymore to scroll through your perfect, industry-based, highly intelligent prose until they decipher what exactly you have to offer. See what I mean???
3. Do the graphics look good? If they are low-rez, poorly lit photos or mismatched and inconsistent, visitors will think you are low-rate and unprofessional. Instead of showing them the competent, have-it-all-together, best-choice-in-the-world professional version of you…you have shown them the Saturday morning, hung-over, ready-to-quit-because-your-client-bailed, soiled PJ’s you. They are both you and they both have their place. You would never show up to a meeting like that so why show up on your website like that.
We have all seen bad Las Vegas impersonators that make you feel all squirmy and awkward, as well as ones that make you wonder if they are the real deal. Make your website make people feel like they are interacting with the real deal.
Have consistent, high-quality, very clear messaging and graphics so you make the best first impression no matter where you are!